Location

Tehran

Year

2024

Designer

Beta Studio

Jabama

Jabama, a leading brand in Iran’s tourism industry and a subsidiary of Alibaba Group Iran, aimed to create a workspace inspired by the architectural essence of Iranian cities, blending traditional and modern design. The use of curved forms, soft tones, and advanced technologies has given the new headquarters a unique identity. In this project, Farazin’s partitions and desks were precisely executed in harmony with the interior design, achieving a perfect balance of aesthetics, functionality, and innovation.

 

Request: Design and installation of office partitions and furniture aligned with curved forms and the spatial identity of the new office.
Challenge: Executing curved partition structures while maintaining strength and technical precision, ensuring proper acoustic comfort, and integrating smart devices such as Remeet systems.
Result: Successful implementation of distinctive partitions that seamlessly merge technology, design, and functionality, creating a cohesive and innovative workspace for Jabama.

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